Concepts of the Digipacs and Game Advertisement!!

 

When planning out our course work for this year we can up with our idea of not only creating a music video for a song but also to create an advertisement for a game, as stated further below in my blog. We then needed to think about how we could create good texts in our digipacs that would form part of a bigger promotional package. So from there we created album covers that promoted the song and artist with references to the game such as the image being taken from the footage of the game in our music video. I then created an advertisement poster for just the game so to make sure that there were some aspects of our digipacs that were directed to the game audience rather than the music audience.

The reasoning to our decision to create a music video that is also being used as a game advertisement was so we could create a wider span of media and revenue streams in our project. Not only have we created a simple music video for a song but have also generated a music video that advertises the song and at the same time advertises a game. This then attracts a wider audience of gamers and music lovers that benefits the game production company as the audience viewing the game advert is increased and the music production company are benefited in the same way as the additional gamer’s audience is listening to their song to a game footage, and therefore increasing the target market. This could then open doors for other revenue streams. Toys from the game could have references to the song, there might be a game album released which will contain the song from the video, clothing from the game may have text from the song imprinted on it. There are so many different ways that the song could be advertised as a result of it being the theme song for a game merely as by doing this the target audience for the song is increased dramatically and as a result more people will want to buy it. Therefore making it an successful way of advertisement.