Digipac and First draft video analysis on feedback!!

Concepts of the Digipacs and Game Advertisement!!

 

When planning out our course work for this year we can up with our idea of not only creating a music video for a song but also to create an advertisement for a game, as stated further below in my blog. We then needed to think about how we could create good texts in our digipacs that would form part of a bigger promotional package. So from there we created album covers that promoted the song and artist with references to the game such as the image being taken from the footage of the game in our music video. I then created an advertisement poster for just the game so to make sure that there were some aspects of our digipacs that were directed to the game audience rather than the music audience.

The reasoning to our decision to create a music video that is also being used as a game advertisement was so we could create a wider span of media and revenue streams in our project. Not only have we created a simple music video for a song but have also generated a music video that advertises the song and at the same time advertises a game. This then attracts a wider audience of gamers and music lovers that benefits the game production company as the audience viewing the game advert is increased and the music production company are benefited in the same way as the additional gamer’s audience is listening to their song to a game footage, and therefore increasing the target market. This could then open doors for other revenue streams. Toys from the game could have references to the song, there might be a game album released which will contain the song from the video, clothing from the game may have text from the song imprinted on it. There are so many different ways that the song could be advertised as a result of it being the theme song for a game merely as by doing this the target audience for the song is increased dramatically and as a result more people will want to buy it. Therefore making it an successful way of advertisement.

 

Location Shots

 

 



After filming my sister Phoebe Madden for the parts where the singer would be shot it took no time at all to place in these shots to finalize our first full draft of our project.  Please watch above!

Story boards!!!

Below is a picture of all of my scenes I did story boards for. I then scanned in some of my scenes so they can be seen in more detail.

Tim and I talking about our ideas so far on our album covers and advertisment posters!!

Below are some screen shots of the software’s we used to create the special effects and editing for our video. You can see that we used Sony Vegas pro 11 for the putting together and editing of the video. And you can also see that we used After Effects to create the special effects of the gun shot and the use of the plugin Twixtor to create the supper slow motion in the puddle shot.

As well as creating an advertisement for the song album I have made an advertisement poster for the game itself. I think this is a good idea as it portrays the wide use of different media that we are trying to use in our project.

When creating the poster there were a number of different factors I had to take into account to make it a good form of advertisement. I have used actual images out of the music video then used Photoshop to edit them so that they look more game graphic like. I was inspired to do this after looking at the GTA 3 game poster which has a similar look to the game advertisement I have created. Of course the game graphic effect is mainly there to create the connection with the Song and the game. I have also included ratings to help make the poster look more authentic. I have used two three well known magazines/ papers and have generated quotations from each ones and star ratings as is seen in many advertisements. I have made one of the quotations and ratings larger and more central to the rest as it was from The Times newspaper which is a well-respected and popular paper. This means that if people were to see the game with such high ratings form The Times then they will believe that the game and song are good. So this is my first draft and the GTA poster which i got some of my insparation from.

Going back to the points I was making about the ideas for the album covers I have come up with some of my own drafts. These are not final as I alone have done them and the other members of the group have done their own drafts as well. This is so that we can come together at the end to make an agreement of which idea we should follow that would suit the song and game the best. This album cover below is what I have come up with as the album cover that relates to the game rather than the band. I have used shots from the music video itself and photoshoped them to give them a more graphical look that I think suits the idea of a game. As you can see from the album cover we have decided to call the game Surker.

 

 

OUR TREATMENT PRESENTATION!

 

 

Album Covers

When looking into ideas for our album cover and advert we needed to think about how we would make it look so there was some form of connection between the artist album and the game track album. After much thought I decided that it would be easier to make two different album covers, one for the game and one for the band, and a single advert that will be based on the game. My group has come up with a number of different ideas for our album covers. We asked a number of people in our boarding house what they would expect to see on a dubstep album cover and the image that was most mentioned was the simple idea of a close up shot of a sub woofer with the name of the artist and album on it. So we have decided to use a subwoofer in some way in our video. For example replacing the head of a person in a shot. For the game track album we would want to use the character for the game and play around with Photoshop to get an image that would suit the game genre. An idea which I came up with was to have two shots of the character standing in a particular position but warring completely different clothing. Then merge the images together so the final outcome looks as if the character is warring one outfit on one half of his body and another outfit on the other side of his body. This creates a sense of range in the personalities within the character. An example of a simple album cover which we found online shows the use of just a simple sub woofer and the text.

When doing the slow motion for the foot in the puddle i used Twixtor. This plugin on Adobe After Effects is very hard to use and i had to go over many tutorials to finaly know how to use it. Here is an example of one of the tutorials i used when teaching myself how to use the software.

When we finisshed our first set of editing we thought we would play around with the contrast of the video to see if it gave it a better effect. This worked well however for some shots we found that the contrast made it to dark and rewined the special effects. So here is a quick example of our first draft with high contrast wich has not been finished yet and still needs to have the singer put into the video. The blank parts of the video are where the singer will be when we put her into the video.

When making our video we used Adobe After Effects to create the special effects needed to make our video look good. I looked up various tutorials online to teach myself how to work the software and think that the outcome was not to bad. Our best efforts of this is the moving bullet thought the air using Adobe plugins and the use of Twixtor to create the slow motion of the puddle splash. Both shown here.

When creating the muzzle flashes, blood sprays and ground hits of the bullet, the use of special effects is fairly simple. However there is one shot which we are going to try and attempt which is much more complicated. We want to get a shot of a slow motion bullet moving through the air. We know this is a little ambitious however by having to power to do this with our software ‘After Effects’ we are determined to give it a try. An example of what we are wanting to achieve is below.

Shooting Scedual!!



DATE	TIME	SHOT NUMBER	WHERE	ACTORS	FILMERS	PROPS
25/10/12	10am-10:30am	1-4	In car park in car.	Bryan	Jack, will	Car and gun
25/10/12	10:30am-11am	5-9	Outside of house and shots around the house such as gate	Bryan, will	Tim, jack	Gun and gaud costume.
25/10/12	11am-12am	10-22	In gararg where singer is and out the front of the house.	Phoebe, will, bryan	Jack, tim	Gun, costumes
25/10/12	12:30pm-1pm	23-31	In house porch and living room	Will, bryan, phoebe	Jack, tim	Gun, costumes
25/10/12	1pm-2pm	32-39	In house living room and on street outside of house.	Bryan, phoebe, rocky	Will, tim, bryan (shots where he is not in image)	Suit case, costumes, dog (rocky), gun
25/10/12	2pm-3pm	40-49	In woods outside of house and car park and garage.	Bryan, will, Rocky, phoebe	Will, jack, tim, bryan ( shots where actors are not in image)	Dog, car, gun, costumes, suit case
25/10/12	3pm-4pm	50-59	In car park	Will, bryan, phoebe	Jack, tim	Gun, suit case, car, costumes
25/10/12	4pm-5pm	60-68	In car park, shot back to living room.	Will, bryan, jack, tim	Will, bryan, jack, tim (for shots where driving car is required and dead gauds are filmed on floor).	Car, costumes

 

When doing our questionnairs we thought that we should try and gather our data using more aspects of media than simply words on a bit of paper. So we asked people who we interviewed if they wouldent mind doing the questionnair in an interview form on cammera. To be frank the response was not as good as we had hopped as we found that most people did not like the idea of being filmed. However there were some who agreed to be filmed and hear we have an example of one of our interviews!!

This is me just doing the analysis of one of the album covers using a different form of media to convey the message i am trying to give. I have allso included the text version of this analysis in the blog bellow!!

Bellow are some album adverts that i have looked at and analysed!!

Bellow are some album covers i have analysed!

When doing out audience research we made a small questionnaire and handed it out around our boarding houses at school to gather enough infomation to get some good ideas for our video and to see what the audience wants. Bellow is the questionnaire we used!

Audience research questionnaire!

 

 

What feeling to you get when listening to dubstep music?

 

 

What would u expect to see in a dubstep music video?

 

 

Do you think that there are some aspects of dubstep that create a sense of calm?

 

Would you expect to see the artist of the song in the video?

 

 

Have you ever seen a music video that is also advertising a game?

 

Dubstep style board!!

Bellow there are two more video analysis for foolish boy by emma hewitt and a song by nero!! for theses analysises i have mentioned about how each vedeo fits in with varous music video theorys!

Skrillex Music Video

This video fits the aspects of dubstep very well. There is explosions, kids dressed up like tiny gangsters and lots of fast moving shots and fast editing. The video shows kids with bandannas around their faces as the truck nears. This was to gather tension as the lead up to the drop in the song gets closer. The lyrics to the song, “Shouts to all my Lost Boys, we rowdy “ plays on loop in the background and is effective to the message the video is trying to portray. A little catch I found with the video is the connection with peter pan. The term Lost Boys were the little misfit kids who never grow up, and at the end of the video we see the ice-cream man with a hook instead of a hand after it had been chopped of in the first heist by one of the boys. The boys use explosives to stop the ice cream van. This is a reflection on the fast violent sound related to dubstep.

 

 

After they eat the ice cream, one of the boys shadows gets larger this is to portray them growing up. This creates a sense of tension as the music video has now taken a huge turn of events. We then find the grown up boys now robbing a armed van with rocket launchers and guns. This ups the intensity of the video as well as the intensity of the song. There are more explosions and more action which creates a sense of excitement towards the viewer. The editing of the video is in sync with the music very nicely. When the boy fires a small explosive at the ice cream van driver and it explodes, the drop to the song happens at the same time. This is then replicated with the rocket launcher and the armed van when the boys are grown up. Some of the shots of the heist are slowed down to create more tension such as in a way which I will be using in my video.

 

The hole concept of a ice cream van being robbed by kids is very out of the blue. Its something new that u would expect to see. This is one of the reasons why this video is especially good. After looking at this video in detail I have gathered ideas as to how I will approach my video when the time comes to make it. I will be looking at quick editing and slow motion, as well as the synchronization of the music with the action shots.

 

Metric - Collect Call (Adventure Club Remix)  is the song that i have been looking at as my first chioce for my video. I have chosen it as it has more lyrics and a much slower beat to most dubstep which will help me be able to create a slower moving music video.

Hear are some more dubstep/drum and bass music videos i have found that portrey loss of control, violence and insanity which is typicaly related to the sound of dubstep. In the second video by skrillex the use of action and gunfire is used to emphasise the music. I will be looking to be useing the same statagy of action in my video to create the same effect.

Introduction

For my A2 music video I have decided to go for a type of music called dub step. This form of music has only recently in the past two years become more and more popular and is now even considered mainstream. The song I have decided to use is nick named chill step as it is slightly calmer than most dub step songs. I have been thinking about the way I would film my project, for example to have a calm video to go with the song or to have a violent and dramatic video that is perhaps played in slow motion to create a sense of calm that would make the video relevant to the hole concept of fast dub step and also make it relevant to the calmness of the specific song that the video is for.

 

When I was looking at music videos of other dub step videos, one in particular caught my eye. The song is by skrillex and uses scenes from the new transformers film as its music video. This whole idea of advertisement within a music video which is common in most film theme songs music videos caught my attention and i have now looked deeper into the advertisement of games within music videos as well such as the new trailer for the new game Sleeping dogs, where real actors are used to play a scene in the game. With this in mind I have thought up of a way of creating a music video which will also be an advertisement for a fantasy game which the music video will be showing an acted out piece of game play. I have already created one of these music videos in my free time with gameplay from Call Of Duty and a second music video using scenes from Death Race to experiment with some ideas.  All the videos that I have talked about will be attached to this blog to clarify my thoughts and as the year goes on I will be going into far more depth on all the points I have made and more that will come up as the course work progresses. The video at the top is one i created, the bottom on is from Sleeping dogs and the one in the middle is an example of a dubstep music video.

 

 

Jack Madden A2 Media

 

 

 

Now that i have compleated my AS media i am now continuing with the A2 corse. Everything after this post is part of my A2 corse work that i will be adding to as the year progresses.